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INNOVATION STORY

SAFETY Our efforts to ensure your safety: crash test

Vehicle body structure made of ultra-high tensile steel

Body of a vehicle usually refers to the frame on the surface. It takes up about 30 percent of the vehicle's total weight and plays a pivotal role in the vehicle's crash safety and styling. A vehicle body made of ultra-high tensile steel via hot stamping method allows the car to be lighter while increasing their rigidity.
The result: better fuel efficiency and crash safety.
Car body Front

Airbag

In a Kia car, your safety is ensured as it has a full set of airbags, including driver/passenger seat airbag, driver knee airbag, curtain airbag and front/rear side airbag, whoever you drive with and however you might be impacted.

Seat Belt Pre-tensioner

A seat belt pre-tensioner is a device that is used to hold a passenger firmly in their seat just before and at the start of a collision and then allow that passenger to come into contact with the inflated in a controlled way.

Bumper Systems for Pedestrians

Lower legform / lower stiffener Upon impact between a pedestrian and a car, the lower legform or lower stiffener can minimize the bending of his/her knee and make him/her fall onto the car to reduce the possibility for him/her to go under the car and end up in a more critical state.

Technologies to Avoid Impact

The focus of safety has been how much the occupants on board or pedestrians can be protected. Now a new question is emerging regarding car safety: how well an impact can be avoided.

Safety Warning System

  • Lane Departure Warning System
    A camera mounted on the windshield of your car senses your lane ahead and, if you depart from your lane because of drowsy driving or recklessness, warns you to take control of the car again.
  • Lane Departure Warning System
    With this system, a camera monitors the distance between your car and the one running ahead of you and alerts you when it senses the distance becoming excessively short.
  • Tire Pressure Monitoring System
    A tire pressure monitoring system is an active protection system that monitors the air pressure inside the tires of your car and alerts you if there is any that is under-inflated.