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Shaping the Future on My Own Terms

"Move Different" is the attitude of forging your own path toward better choices and broader possibilities. This spirit enables us to shape the future in our own way, whether on the court, on the road, and in every moment of life.

Move Different

Move Different.
Move differentlty,
Create the future.

A Journey of Values
with Nadal

Rafael Nadal follows no one’s way but his own. He moves to his own rhythm, his own instincts, his own rituals. And through that distinctive movement, Nadal has turned possibility into reality.

Be
Different

The Australian Open:
A Challenger Driving
Innovation

The Australian Open transcends tradition, creating new experiences through what sets it apart. From branding to digital, it drives innovation across all domains—making its difference clearer, bolder, and unmistakably its own.

Hit
Different

EV4: The Vision of Electrification

The EV4 sets a new standard for the electric era. Kia chooses a different path for a sustainable future, expanding the EV experience into everyday life. The EV4 brings that vision to life, driving the evolution of future mobility.

Move
Different

A Brand Experience That Moves the Future

“Move Different” is more than a message. It’s a mindset you feel, live, experience and carry with you.

Official Vehicle Partnership

Kia supports the Australian Open with a record fleet of 130 electrified vehicles. Models such as the Kia EV9 and EV5, demonstrate our commitment to delivering new mobility experiences and accelerates the shift toward a sustainable future.

Global Customer & Influencer Program

Kia invites global customers and influencers to enjoy a variety of journeys at the Australian Open. Customers will have the opportunity to experience Kia vehicles firsthand and appreciate the value of sustainable mobility through exclusive brand programs and match viewing.

EV Showcases & Interactive Programs

At Melbourne Park, Kia showcases its EV lineup—featuring the Kia EV4, EV5, EV6, EV9 and PV5—throughout Melbourne Park, while introducing cutting-edge eco- friendly technologies. Customers can also experience Kia’s vision of future mobility up close through interactive programs and hands-on exhibits.

Official Vehicle Partnership

Kia supports the Australian Open with a record fleet of 130 electrified vehicles. Models such as the Kia EV9 and EV5, demonstrate our commitment to delivering new mobility experiences and accelerates the shift toward a sustainable future.

Global Customer & Influencer Program

Kia invites global customers and influencers to enjoy a variety of journeys at the Australian Open. Customers will have the opportunity to experience Kia vehicles firsthand and appreciate the value of sustainable mobility through exclusive brand programs and match viewing.

EV Showcases & Interactive Programs

At Melbourne Park, Kia showcases its EV lineup—featuring the Kia EV4, EV5, EV6, EV9 and PV5—throughout Melbourne Park, while introducing cutting-edge eco-friendly technologies. Customers can also experience Kia’s vision of future mobility up close through interactive programs and hands-on exhibits.

Move Different
with the Kia EV4

The Kia EV4 sets a new benchmark for Kia’s electrification. As more people experience the EV4’s sustainable mobility at the Australian Open, this direction becomes even clearer. Through that experience, the energy of sport and Kia’s innovation spark the next movement in sustainable mobility.

The Kia EV4, Redefining the Future
of Electrification

Reimagining every moment of movement, the Kia EV4 arrives at the Australian Open to showcase the future of mobility. Experience it firsthand and discover electrification of tomorrow.

Learn More

Over 25 years of partnership,
Kia and the Australian Open
have developed a shared belief:
movement doesn’t favour those who follow;
it favours those who move in their own way.

That’s why, today and always,
we continue moving along our own path.

Move Different.

Global model shown. Vehicle specifications, features, and options may vary by market and are subject to change without notice.